location:全国
training background
master the product competitiveness analysis, accurately
position the market, formulate clear product strategies and standardize and adjust the project management process to ensure effective implementation, how to improve skills in work through self-learning; how to effectively manage time, reasonably arrange daily work, and maximize personal efficiency.
training object
marketing department, product planning department, product r & d department, market research department, etc; r & d general manager / deputy general manager, company chief engineer / technical director, r & d project manager / product manager, r & d backbone, market technology manager, etc.
training income
on the basis of introducing the concepts of product management and related skills, the course trains the trainees to be good product managers by combining various case exercises and discussion and analysis. the whole course takes the process of product management as the axis. first, market analysis such as demand extraction, product positioning, planning, etc. will be introduced, followed by product r & d management, production management and product listing. on this axis, relevant skills will be explained.
training outline
1. basic concept and framework of product management
2. market management and product planning
main problems in market management of companies in the industry
relationship between market management process and product development process
several stages of the market management process
method of market segmentation
drill: market segmentation
case: product positioning and definition method
case: product planning practice of a company
3. product demand management
common problems in demand management of industry companies
different concepts and meanings of requirements
allocation and verification of requirements
relationship between market demand and product demand
demand management process
example explanation: supporting platform of demand management
4. product development management
basic idea of integrated product development system
introduction to structured process of product development
decision review mechanism of product development
case: product decision review
5. product launch management and life cycle management
main process of new product launch
example explanation: what needs to be included in the product launch plan
supporting process for new product launch
6. product team management
composition of product development team
composition of product development team throughout the whole process
role composition and corresponding responsibilities of members of product development team
how to ensure the efficient operation of the product development team
how does the product manager motivate the whole team
how to evaluate the product team
reporting mode and assessment mechanism of cross departmental product development team
assessment of product manager
common kpi indicators of product team
assessment of team members
7. training of product managers
positioning and responsibilities of product manager
the operation of product manager in the company's organizational system
what a successful product manager should have
quality model of product manager
knowledge and skills required
qualification standards
qualification of product manager
training channels and career promotion channels for product managers
tel： 86-400 821 5138
fax： 86-21 3327 5843
email：noa@noagroup.com
